Magazine Industry Review

Magazine industry review:

Magazine companies make money in various ways, for a start they let large and small companies advertise in their magazines, the large companies will pay more to be on the main page or to be on multiple pages, this will then invite the reader to visit the companies store and the company will then make their money back over time so overall it is a wise investment most of the time. The small companies or businesses may only just be starting off so they want to put their business on the grid, usually they may be mentioned at the back of the magazine or on a less popular page, this of course if rather cheap. They also may offer deals to the buyers, this is used to manipulate the reader into buying the magazine. This will in fact benefit the reader as they will be getting deals, it will benefit the actual magazine company as they will be making money and it also benefits the company that is advertising their deals. The top 5 magazine publishers around at the moment are as followed; IPC Media Ltd, Hearst Magazines UK, Future Publishing Ltd, Dennis Publishing Limited and Conde Nast Publications Ltd. These are companies that create individual magazines but there is only one issue with all of these companies, they maybe the most popular publishers, but the magazine industry is rapidly declining due to technology, because of technology, people are not physically buying the magazine, they are reading the news or the actual magazine online for free, although this is not making the company money, it will still be advertising the magazine which will help over time with overall profit.